You can launch your business's brand without a plan or with a plan that exists only in your head, but you shouldn’t. Launch your brand with it all in writing so that you can stick to your timeline, strategy, and budget, and meet your objectives
Unfortunately the vast majority of startup founders have no marketing experience and little spend. How do you deal with customers? There are a million articles out there on brand development, launch marketing.
In this world of intangibles and endless competition branding is everything.
1. Strategic Positioning (& Early Adopter Target Market Definition)
The first step in a successful brand/product launch program is a strategic positioning exercise including the early adopter target market simulation. Correct positioning is as critical as aiming your guns in the right direction at the start of an assault.
Keep asking who exactly is my customer and why exactly should they buy from me.