Mobile marketing is a relatively new medium, but it is drastically emerging as most effective media vehicle to reach out your audience directly. Accessibility? Mobile devices are within 3 feet reach to your customer; so can be your brand. Mobile Marketing provides you quantifiable course of communication that you can track, analyze and adjust accordingly. Pakistan is a mouthwatering marketing for mobile industry. With over 130 million mobile users, Pakistan is one of the fastest growing market for telecom sector. At the same time, Pakistan is a market of young people, with over 70% of the population to be under the age of thirty. Last one decade, you have seen a head down culture growing and everyone busy with their cell phone. Emergence and fast growth of smart phones have further increased the probability to find your potential customer on phone.